Martin Fowler

When customer companies buy software products, they usually need skilled staff to install them. This staff is usually provided by a service provider company, since software product vendors don’t find it makes business sense to build their own services arm. Customers need to be aware of the relationship between product vendors and service providers, and should require transparency on the relationship from those they work with. A transparency that is increasingly important as these partnerships grow in prominence with the rise of cloud vendors.

If I’m a senior IT executive at a large enterprise (someone like Shell, United Airlines, or Walmart) I’ll need to acquire some large software systems to manage my business. Often I may choose to buy these systems from a product vendor who sells this kind of thing to many such companies (someone like SAP, Oracle, or SalesForce). However buying these kinds of large-enterprise packages isn’t as

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