Martin Fowler

Every startup’s journey is unique, and the road to success is never linear, but cost is a narrative in every business at every point in time, especially during economic downturns. In a startup, the conversation around cost shifts when moving from the experimental and gaining traction phases to high growth and optimizing phases. In the first two phases, a startup needs to operate lean and fast to come to a product-market fit, but in the later stages the importance of operational efficiency eventually grows.

Shifting the company’s mindset into achieving and maintaining cost efficiency is really difficult. For startup engineers that thrive on building something new, cost optimization is typically not an exciting topic. For those reasons, cost efficiency often becomes a bottleneck for startups at some point in their journey, just like accumulation of technical debt.

How did you get into the bottleneck?

In the early experimental phase of startups,

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