For product managers (PDMs), key performance indicators (KPIs) are the strongest, defensible tool in decision making. They identify the progress of the work of the team, the progress of the product and the overall business. Product manager KPIs include specific activities associated with the product, customers, and the overall process for bringing a product to market.

KPIs should be used to celebrate success and identify risk. Conversely, the lack of KPIs leave a product manager blind to what’s going on and show a weakness in management style. Product managers should determine which product management metrics are the most important to track and report.

The role of a product manager can be mystifying to many stakeholders. Some view it from their understanding of a project manager—keeping the progress on track and coordinating people to work together. Others view the role as a liaison between the sales

To read the full article click on the 'post' link at the top.