Toptal

An Effective Landing Page Is Crucial to a Product’s Success

Marketing is a foreign concept to most designers and developers. We excel in product development and technical challenges, but when the time comes to promote a product, we’re not very savvy.

But marketing is crucial to a product’s success, and it must not be overlooked. This was the challenge as I designed and prepared to launch the world’s preeminent keyboard for developers, the Ultimate Hacking Keyboard.

High-end product photography is a crucial component to eCommerce landing pages.

Thankfully, I was part of a team that realized the importance of an attractive landing page, especially in the months leading up to our make-or-break crowdfunding campaign. Together, we set out to design a landing page that would capture imaginations, generate subscribers, and prime our product for a successful launch.

This is the story of the ultimate landing page for The Ultimate

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