Toptal

Executive Summary What are the seven factors that founders need to be prepared for when raising money? Passion: For the project and ambition of where it can go. In simple terms, what investors look for is evidence of the financial commitments and sacrifices already made by the entrepreneur. Traction: There must be a proof of concept to show investors, which validates the commercial viability of the idea. This can be a crude MVP and not necessarily the final product. Significant market size: More customers and/or frequency of purchasing is an important commercial distinction to emphasize. An investor will not be interested in funding a beautiful product that has a tiny market of available buyers. Competitive advantage: When elaborating how you will be better than the incumbent, you must take time to dig deeper and not just say “because we will work harder.” How do certain geographic, cultural, or strategic

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