The Inquisitr - Tech

Apple responded on Thursday to a new round of antitrust pressure with an App Store overhaul aimed at keeping developers happy. Reported by 9to5Mac, the company is attempting to make the store more attractive to software creators, who are becoming increasingly miffed with the Cupertino-based tech giant.

Lawmakers in the U.S. are putting mounting pressure on Apple, with accusations the App Store is a monopoly that treats developers unfairly. Under the requirements of the marketplace, software creators must hand Apple 30 percent of all revenue from downloads, in-app purchases, subscriptions, and other sources of income.

Regulators in Washington are investigating accusations of antitrust practices against Apple as part of the House Judiciary Antitrust Subcommittee.

Apple is now on a charm offensive to keep smaller application builders on board. While the company is not going as far as to change its 30 percent revenue rule, it is on a PR blitz to not lose

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