Martin Fowler

In its early days, a startup searches for a good product-market fit. When it finds one it looks to grow rapidly, a phase known as a scaleup. At this time it’s growing rapidly along many dimensions: revenues, customer, headcount. At Thoughtworks, we’ve worked with many such scaleups, and our work has focused on how to help them overcome various bottlenecks that impede this growth.

As we’ve done this work, we’ve noticed common bottlenecks, and learned approaches to deal with them. This article is the first in a series that examines these bottlenecks. In each article we’ll look at how startups get into the bottleneck, usually through doing the right things that are needed early in a startup’s life, but are no longer right as growth changes the context for ways of working. We’ll highlight key signs that the startup is approaching or stuck in the bottleneck. We’ll then talk about

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