Martin Fowler

Boba is an experimental AI co-pilot for product strategy & generative ideation, designed to augment the creative ideation process. It’s an LLM-powered application that we are building to learn about:

An AI co-pilot refers to an artificial intelligence-powered assistant designed to help users with various tasks, often providing guidance, support, and automation in different contexts. Examples of its application include navigation systems, digital assistants, and software development environments. We like to think of a co-pilot as an effective partner that a user can collaborate with to perform a specific domain of tasks.

Boba as an AI co-pilot is designed to augment the early stages of strategy ideation and concept generation, which rely heavily on rapid cycles of divergent thinking (also known as generative ideation). We typically implement generative ideation by closely collaborating with our peers, customers and subject matter experts, so that we can formulate and test innovative ideas that address our

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