Creating an integrated business and technology strategy

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Martin Fowler

To make fruitful use of technology, we need to align our technology thinking with underlying business plans. A technology strategy can drive this alignment, providing it properly integrates business and technology. We have developed a conceptual framework to help us with this strategic thinking, based on recognizing common aspects of strategic initiatives, leading us to identify eleven prevalent strategic directions. For each direction we outline the key business questions that they raise, and the investigations that we need to do to explore the technology implications. We’ve found that this framework leads not just to more effective technology strategies, but allows technology to inform business thinking, developing new revenue streams.

Sarah integrates business needs with technology solutions and guides CTOs and Technology leadership teams through the development and execution of Technology strategy, from assessments and trade off decisions to implementation strategies with

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