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“Ponder and deliberate before you make a move.”
― Sun Tzu, The Art of War

Strategy plays an important, if not critical role in the success and outcome of goals and plans. This is true of business, life, career, and it’s foundational training for the military.

Design strategy is the term used to describe the nexus between corporate strategy and design thinking. Corporate strategy is the traditional method that businesses and other similar entities use to identify, plan, and achieve their long term objectives and goals. Design Thinking is a methodology that provides a solution-based approach to solving problems by engaging the end-users.

As in war and business, we need a way to put a strategy into effect, and that requires a methodology, a framework, a roadmap, and a way of thinking. In order to implement a design strategy, it requires a strategic thinking mindset.

What is Strategic Thinking?

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