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Market research firm eMarketer estimates global e-commerce sales will reach about $ 3.563 trillion this year. The growth of online sale is very robust globally, with a growth rate about four times higher than that of all retail sales. Brick-and-mortar stores decided to fight back and put digital transformation and new technologies at the core of their strategy to improve customer in-store experience.

1) Digital marketing

Since electronic devices and internet are part of our daily life, digital marketing is at the core of digital transformation and has gained importance the last years: a new way to connect with current and prospective customers through digital channels, for example search engines, social media, email, etc. Digital marketing helps companies to reach more customers, to target a specific customer’s profile, increase the interaction between the company and the consumer, improve awareness of the product, service or company and many more advantages.

2)

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