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Startups and more established companies alike are always looking for ways to minimize their risk when entering a new market while also getting a product to market as quickly as possible. After all, a product in development isn’t producing revenue but is certainly taking up resources.

There are a number of approaches to getting products to market faster, whether those are physical or digital products. One that’s been around since the early 2000s is the concept of a minimum viable product, popularized as part of the Lean Startup methodology.

But while the MVP methodology has been hailed by many as the “best” way to get a product to market quickly, there’s also been plenty of pushback. Which is where the concept of a minimum valuable product comes in.

What Is an MVP?

At its most basic, an MVP is a barebones version of a product that can be released much

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