Toptal

UX designers have a variety of problem-solving techniques at their disposal, but the use of these resources must be lead by research-driven insights about users. Without user-centered data, UX designers are forced to rely on intuition and experience for guidance. Why is that a problem?

Intuition and experience are assets, but separated from UX data, they lead to a dangerous assumption: Designer knows best.

Sadly, no small number of digital products are built on the shallow soil of this premise, so we’re drawing a line in the sand: UX design must flow from UX data. If design decisions aren’t based on research findings and real user insights, it’s not UX.

As designers, all of our efforts orbit a singular focus: The user’s experience. Everything else is secondary.

It’s impossible to eliminate intuition from design, but UX designers should weigh creative decisions against real user insights and UX data.

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