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When it comes to social media for any type of visual art, including design, the first site that often comes to mind is Instagram. But designers shouldn’t overlook the second-most-popular image-based social network: Pinterest.

Pinterest doesn’t necessarily have a reputation as a powerhouse social network for designers and other creative professionals. But the demographics show there’s a lot of use in Pinterest for designers, as users are well-educated professionals who shouldn’t be overlooked.

Who Uses Pinterest?

While Pinterest has more female users overall—75% (making it an ideal option for designers whose main market is women)—50% of new signups to the site are men. With 250 million active users, Pinterest has a significant market share. In fact, in the US, Pinterest reaches 83% of women aged 25-54.

And while Instagram is often more strongly associated with younger people, millennials use Pinterest just as much as Instagram (1 in 2 millennials uses

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