Step 5

SEO

What is SEO? – The practice of making changes to web pages to improve visibility in organic search results.

Biggest factors in page rank

When you’re writing copy on your website, remember that you are primarily writing for search engines, not your users, so your pages rank higher.

Step 1: Keyword research (Choose keywords you want to target that potential users are searching for)
Step 2: Search for these keywords to see how you’re doing and where you appear in the search results
Step 3: Identify the gaps in your SEO performance. What keywords do you want to be ranking for but aren’t
Step 4: Identify what you can do to fix them
Step 5: Fix them and then review your results after a few months by running the keyword searches again and seeing how you rank

You will probably want different pages on your site to target different keywords.

3 things to consider when selecting keywords to target:

Frequency – the number of times the word is searched for
Competition – New sites will find it hard to compete for high search volume keywords
- Generic, high-volume, short tail keyword: Strawberries
- Long tail keyword opportunity: Get organic strawberries delivered in Cornwall
- For small businesses, the long tail keywords is where you will find the most opportunities and rank the highest
- Long tail key words are longer keyword phrases that are very specific to whatever you offering. These have low search volume, which means there’s less competition, so you’re more likely to rank higher
Relevance – the keyword you select should closely match what you offer on the page

Note:

Repeating the same keyword multiple times on your page is called keyword stuffing and can have a negative impact on your search ranking

Keep the keyword in your title and meta description.

A good meta description should be two short sentences and match what the page is about.

The title and meta description are used by search engines to generate what the actual search result looks like for that web page.

Google Search Console can tell you