Social Media Engagement in Early 2025

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Martin Fowler

A few years ago, whenever I published a new article here, I would just announce it on Twitter, which seemed to help attract readers who would find the article worthwhile. Since the Muskover, Twitter’s importance has declined sharply. It now doesn’t take very much time at all for me to check posts of people I follow on X (Twitter), since most of them have left. Instead I’m looking at other social sites, and posting there too. Now when I announce a new article, I post on LinkedIn, Bluesky, Mastodon, as well as X (Twitter). (I also post into my RSS feed, which is still my favorite way to let people know of new material, but that may just reveal I’m stuck in an idyllic past.)

While it’s one thing to have a gut feel for the importance of these platforms, I’d rather gather some more objective data.

One source of

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