Apium Hub

Visual search is one of the latest breakthroughs that is truly making a mark in eCommerce and mCommerce. I think most of you have noticed, that e-commerce, m-commerce and retail industry have changed drastically in recent years and young, tech-savvy shoppers are demanding smarter shopping experience where the journey from the discovery of a product to check-out is as short as possible. And images are often the starting point for most customer journeys. More and more people interact with pictures to discover products that are new to them or to find items that they have seen in real life. The reason is that it’s much more intuitive and more versatile compared to text-based search. Modern consumers are constantly taking pictures of things they want in a daily life or on social media, but in the past, there was no easy way to find a similar item for themselves. In 2018

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