Toptal

Take a look at a digital interface. What stands out? The colors? The iconography? The splashy photos? Sure. But if all those things were to disappear, what would happen to the design?

It’d still work.

How’s that possible? Words. They provide 95% of the communicative information we need. Remove them and the design is useless.

Strangely, design experts still treat UX copy as an afterthought, especially when it comes to microcopy, the short snippets of text that help users find what they need from an interface. When executed poorly, button labels, error messages, UI hints, and calls-to-action can destroy even the most elegant design.

Picking the right words removes ambiguity and increases confidence in an interface—a key component of conversion.

Squarespace uses microcopy to help users find an appropriate website template. Design Thrives on Words

As designers, we work hard to make interfaces that are intuitive and easy to navigate.

To read the full article click on the 'post' link at the top.