Your organization should run its own Mastodon server

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Martin Fowler

Whether you are a large company, a political party, an international news agency, an NGO or a government institution, you should seriously consider running your own Mastodon server, or anything else that suits your business on the Fediverse.

Mastodon is in the news every time Twitter changes something big enough to upset its users. Recently, the takeover by Elon Musk has got millions wondering if the social media platform so cherished by journalists is still worth their attention. Hundreds of thousands of them have decided to test a software called Mastodon, a federated open source alternative to Twitter.

But isn’t this all too familiar? We spend so much effort building communities on these large social networks, and by that we make ourselves very dependent on their operating model. Facebook changes the way they serve fan pages to their users and it’s hundreds of news agencies scratching their heads on how

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