Startup Beat

Six startups have been selected to take part in the seventh cohort of Leap Venture Studio, the accelerator program from petcare giant Mars Petcare and the non-profit Michelson Found Animals.

The accelerator aims to help grow the pet care startup ecosystem to support founders that are innovating in the pet care space, which market researchers have tipped to reach a value of USD $184.43 billion by 2030.

The announcement of the new cohort comes at an interesting time in the pet industry: While pet ownership remains high, owning a pet has become increasingly costly. 

And The Wall Street Journal recently reported that 50% of pet parents have actively taken steps to reduce pet care costs in the past year, with over 25% skipping or delaying a vet visit or routine medication in order to save money. 

Leap Venture Studio hopes to help reduce the cost for consumers by investing in

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