Aaron Vick

With today’s ever changing market trends, learning how to market your brand on social media effectively has been known to show significant results in fostering your brand’s growth.

One that is most talked about today that drives more traffic and promotes organic growth is influencer marketing. Influencer marketing is a marketing strategy that makes use of industry leaders to promote your brand. From lifestyle bloggers, vloggers and celebrities- these popular social media personalities give an added boost to brands through targeted exposure and instantly connects them to their influencer’s audience as well. Influencer marketing works because it improves a brand’s organic reach and helps drive more conversion.

The success of influencer marketing in 2016 has led to companies increasing their marketing budgets and continuously coming up with new campaigns to drive their marketing efforts.

Here are four key influencer marketing trends to watch.

1. The use of more social

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