Gimmick or Game Changer? Tackle Issues Using Augmented Reality in Business

, Start Up
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Aaron Vick

New technology can be scary. But, early adopters of new technology can gain an advantage.

Often those adopters could find themselves ahead of the game against their competition. They may also find they can access a business segment they never could before.

A great example of something new is what role augmented reality in business will play. Not every business will enjoy this technology, but can you afford not to explore it? What if you are a startup business: have you incorporated augmented reality into your plan?

It may be easy to create an app and bring your product to life. Does this application of augmented reality solve a real problem for your business?

A realistic look at problems your business has is definitely in order. I will start with a guide to identifying your top issues. Then we can ask a simple question: is this a job for augmented

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