Startup Beat

TheVentureCity, an early stage venture fund and accelerator founded in 2017, will hold a free, five-day program to give startups an instant boost through product-led growth strategies. 

As early-stage companies around the world tighten their belts in response to COVID-19-related lockdowns and recessions, product-led growth has emerged as a potential solution to save on expensive marketing budgets, while also driving growth by allowing customers to organically promote the business and its products. A recent Forbes article even went so far as to call 2020 the year of product-led growth (PLG). 

Against this backdrop, from October 5-9, TheVentureCity’s free and virtual Product-Led Growth Week will cover topics that include product design, fundraising, marketing, and customer retention for up-and-coming startups. Sessions will be conducted over Zoom by experts from TheVentureCity team, who have previously held high-level positions at major Silicon Valley companies like Facebook, Google, and WhatsApp. 

Katya Skorobogatova, Image

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