Startup Beat

With three weeks to go until Christmas and Hanukkah in full swing, the holiday season is buzzing.  For brand marketeers, their favorite trend to spread the holiday spirit this year are Instagram and Facebook stories, research suggests. Why are story ads so popular – and how can they be carefully crafted and festively wrapped to make them a success?

The Christmas Stories craze

More than one-third of US brands include Facebook Stories and Instagram Stories in their holiday marketing plans, making them two of the most popular new advertising trends for the 2018 Christmas holiday season, reveals a new study by digital marketing platform ClickZ.  And it seems that once brands that get comfortable with the ‘story’ format of social media ads, they cannot get enough of it: More than 70% of brands who are investing in Facebook stories will also use Instagram stories for marketing, the study finds.

The reasons? 

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