Startup Beat

Lympo, a company rewarding people for completing fitness challenges on its app, recently announced a new partnership with Oxygen Magazine – a monthly U.S. fitness publication targeted to women of all ages with demanding, active lifestyles.

The new collaboration between Lympo and Oxygen will include Oxygen hosting branded challenges on Lympo app, while Oxygen will promote these challenges and Lympo throughout its channels.

According to Lympo CMO Gintautas Nekrosius: “This new collaboration is a good example of media companies using pioneering technology to engage their audience in a unique new way. Millions of women trust Oxygen to deliver the latest and freshest insights on fitness and nutrition and in regards to promoting active living, our companies share the same values. We are very excited to start working together.”

Editor in Chief of Oxygen, Lara McGlashan added: “Lympo aims to actively promote healthy living by offering a platform that enables issuing real

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