Startup Beat

Daniela Restrepo is an animated and proactive Colombian resident in Pereira, with studies in marketing and social communication. After gaining experience in a wide range of industries such as retail, fashion, marketing, sales, international brand management, and strategy execution, she has developed a strong passion for storytelling, strategic thinking, tracking the latest trends, and creating campaigns that showcase the personality of brands.

With over 9 years of experience, Restrepo currently works for different tech industries creating and executing PR strategies for companies and startups. She is a mentor at Founder Institute and contributes articles in media outlets such as Entrepreneur Magazine and Pulzo, among others.

In this interview, we focus on PR and media advice for executive women, entrepreneurs looking to improve their strategies, and those who are just starting out and need to understand how these sciences work to boost each venture.

Can you offer some advice for

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