Startup Beat

Disctopia, the podcast hosting and music streaming service for independent creators, recently announced a partnership with Semrush to expand the reach of podcast episodes with search engine optimization (SEO) through its Podcast Hosting application.

According to a recent report, there are 464.7 million podcast listeners worldwide in 2023. This figure is expected to reach 504.9 million by 2024. This shows that podcasting is a growing part of many marketing strategies.

This new feature allows keyword extraction of audio transcripts directly from the Semrush platform.

SEO has become a key marketing strategy for improving online content. As podcasts prove to be an effective marketing tool, this partnership incorporating SEO takes the audio format to the next level for content creators and marketers.

In addition to this, Disctopia’s TruePlay AI automated audio transcription services allow podcasters to accurately edit text to improve the accessibility of their episodes. 

Patrick Hill

“Including Semrush’s

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