Startup Beat

Environmental, Sustainability and Governance (ESG) policies have faced a few high-profile storms in recent years. The recent backlash to so-called ‘greenwashing’ and new legislation to control how brands can speak about green credentials has seen global investors pull an estimated USD 5 billion from ESG funds and investment initiatives. 

Yet on other fronts, it seems that ESG is entering a new era and learning from the events of the past. Despite the fallout from greenwashing scandals, a 2024 Morgan Stanley report showed that over 2,800 international investors believe strong ESG practices can lead to better returns. 

And it seems that a large majority of companies aren’t planning to backtrack on their goals, with ESG metrics increasingly included in executives’ performance-related bonuses.  

Long-term, top-down incentives like this will play a crucial role in ESG’s new era but having the data to hand for key metrics couldn’t be more important.

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