Startup Beat

Innovative Pet Lab, a science-forward company offering at-home health tests for pets, today announced the close of a $1.1 million Pre-Seed funding round. The round was led by Denmark-based Nordic Group, a  global collective of healthcare brands known for pioneering the future of personalized medicine. Additional participation came from Leap Venture Studio, the world’s first pet care startup accelerator, founded in partnership with Mars Petcare and Michelson Found Animals.

The involvement of Nordic Group, an investor primarily focused on human healthcare, signals not only the growing recognition of the deep connections between human and animal health, but also the emergence of personalized wellness as the next frontier in pet care. The investment also reflects the depth of scientific and testing expertise within Innovative Pet Lab’s founding team.

“In my decades in healthcare, I’ve witnessed firsthand how personalized medicine evolved from a niche idea to a global standard in human health,”

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