Startup Beat

Product Management Trends in 2024

The world is constantly changing, and along with it, users’ habits, needs, and expectations from digital products change as well.

A slowing economy, market saturation with look-alike products, increasing number of cyber attacks, ubiquitous AI – all these and other factors impact what products the world will desire and love in the near future.

I have studied research from Accenture, McKinsey, and Ipsos to identify trends in society and technology, and analyzed how they could potentially influence the development of digital products in 2024.

Of course, there are many more trends in society and technology, with AI permeating every niche. However, in this article, I will cover the top 5 trends which I found interesting:

Trend 1: Unpredictable user segmentation and hyper-personalization Trend 2: Growing subscription fatigue Trend 3: Saturation with look-alike products and the battle for attention Trend 4: Cybercriminals are becoming stronger, now with the support

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