Startup Beat

Innovation is your company’s lifeline. With it, you have a fighting chance of achieving your company’s long-term goal, but when you’re out of it, you’re on the course to ruin.

Sanjib Sahoo, Chief Digital Officer of Ingram Micro, has coined the term “Digital Fitness” to help address this. 

According to the executive, it’s core that founders analyze their digital fitness during their company journeys. By doing this, entrepreneurs can best address the needs of their customers while continuing to innovate.

So, what is digital fitness?

At its core, a companies’ digital fitness is about how an enterprise adapts to its changing technological environment. It’s about how organizations can most successfully adopt digital transformation.

Part of this, is ensuring that this fitness remain strong.

There are four components to doing so:

Digital mindset and spirit: This involves altering the DNA of a company towards performing and transforming. Plan

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