Aaron Vick

Pinterest is a great marketing channel to use if you’re looking for was to bring more traffic to your website. This article will cover three powerful ways to turn leads from an organic Pinterest marketing strategy into loyal customers.

Focus on Reach over Followers

Your follower count is an easy number to measure, so it’s natural to feel accomplished when you reach a new milestone. That said, it’s generally less important than metrics like reach, especially when it comes to predicting web traffic.

Existing Pinterest followers are already engaged with your brand. In order to grow, you’ll need to create posts that attract new readers who aren’t familiar with your products or message.

Fortunately, popular Pinterest pages are often displayed in the “Picked for You” section when a user scrolls through their feed. These posts are generally related to a broader topic or interest rather than being directly connected to

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