Startup Beat

Startup founders struggling to embed cloud infrastructure into their growing businesses should take note of a new partnership between cloud computing giant Ingram Micro Cloud and the MSPs and VARs in their network. 

Aimed at helping small to medium sized businesses achieve the same level of cloud coverage and support as international enterprises, the new ULTRA Membership Program is something founders should be aware of when working to build ‘as-a-service’ products for the subscription economy.

ULTRA works by helping resellers access a range of novel automation-for-growth tools, business insights, personal consulting, thought leadership, and exclusive offers on top-shelf cloud products aimed at enabling SMB growth. Currently available in the United States and Canada, this new service helps VARs and MSPs tap into the entrepreneurial ecosystem of high-growth startups and young businesses seeking to scale.

This new membership service follows ongoing trend in the cloud industry, in which big players have

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