Startup Beat

Lympo, a blockchain company promoting health by rewarding people for completing sports challenges on its app, today announced the launch of Lympo Shop: a place where users can redeem their fitness-generated cryptocurrency for some of the world’s best sporting gear.

It’s a simple concept but the first of its kind: people who use the Lympo app are rewarded for exercising with LYM crypto tokens, which can also be bought on digital currency exchanges. These tokens can then be used to buy products from Lympo Shop, which offers brands like Adidas, Nike, Under Armour, New Balance and more. The shop launches fully-formed with more than 14,000 products to choose from.

Lympo, which will launch its app in the United States on November 16, has already garnered endorsements by some big names. The Former Prime Minister of Estonia, Taavi Rõivas, joined the company as the new Chairman of the Supervisory Board, while

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