Startup Beat

On May 10, Creadits was named a select creative solution provider, trusted by Google, to provide best-in-class assets for App campaigns. The announcement was made at Google’s annual developer conference, I/O 2019.

Over $195 billion in mobile app revenue will be generated in 2020, up from $88 billion in 2016. The mobile app industry has matured, and the focus has shifted from novelty to innovation and long-term profitability.

The app space is getting increasingly competitive and creative excellence has become the critical differentiator. Google has established a set of products, formats, and best practices designed to standardise and improve app ads. Google’s App campaigns will do the hard work of finding the right users and testing creative combinations to show them the most relevant ads. Advertisers can then focus on creative excellence with the help of trusted partners like Creadits.

Kazu Takiguchi, CEO and Founder, Creadits noted, “Creative assets are

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