Startup Beat

Personalization matters. It’s no surprise that it’s become a key recipe for the success of any commerce — online, onsite or otherwise.

While most think of advertising when discussing personalization, the reality is that it encompasses much more.

A look into “personalization”

In today’s world, personalization has gone beyond advertising — it also includes product digitization, delivery options, communication, and online customer services. Frankly, enterprises need to think about the entire shopping journey, and to determine where personalization is beneficial.

What’s often not discussed is that there are costs to this as well. For one, entities need to build, track, and train. Also, “personalization” can be a double-edged sword – while it brings incremental sales, too much can infringe on privacy.

At the same time, the benefits of personalization have become too large to miss out on.

Below is a look into how Local Express, an end-to-end eCommerce platform,

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