Startup Beat

Article by Fernando Florez, Chief Revenue Officer at Making Sense

Mid-market companies are at a pivotal moment. With tightening markets and slower growth rates, the need to aggressively pursue market share has never been more crucial. According to recent data on mid-market growth rates for 2023-2024, companies face increasing pressure to demonstrate real value, not just maintain a comfortable position. As growth slows, competition intensifies, requiring businesses to clearly differentiate themselves in how they operate and deliver value.

While data and AI are often touted as transformative technologies, many mid-market companies can see faster impacts with lower-cost implementations by focusing on established tech solutions. Companies frequently become paralyzed by the overwhelming focus on cutting-edge advancements like AI or machine learning. However, these companies don’t need to wait—they can begin the process of digital transformation through foundational improvements that will streamline operations and yield immediate ROI.

How Technology Creates Value

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