How to get innovative with marketing when Google and Facebook aren’t an option

, Start Up
This post was originally published on this site

Startup Beat

When it comes to what is and what is not acceptable, you could be forgiven for thinking internet giants just make it up as they go along. It was recently announced that Neo-Nazi groups have been allowed to remain on Facebook because the social media giant found they did not violate its “community standards”, reports The Independent.

However, when it comes to weapons, they know where they stand. Facebook and Google both ban advertising, and Google Shopping listings for all weapon-related goods. This sounds perfectly reasonable for extremities like guns, however, the ban includes things like a pair of leggings with concealed carry, and self-protection wearables.

This can be a major headache for certain startups that operate in this space, such as Yellow Jacket Case, a company that has had to get creative with their marketing; their phone case doubles as a stun gun and backup battery for your phone, making it a no-go for Facebook and Google ads.

To understand how Yellow Jacket has

To read the full article click on the 'post' link at the top.