Startup Beat

In the startup world, innovation is key, and that is true for every aspect of this thriving industry. For AdFirst, a co-investment venture fund that uses marketing expertise to invest in early/expansion stage start-ups, utilizing novel and ingenious strategies has been a key part of the company’s success. To get a better understanding of how this venture fund sets itself apart, we spoke with Oleg Dronov, COO of AdFirst.

I understand AdFirst is a co-investment venture fund. Can you explain how this is different from a traditional investment fund? 

Our key point is that we know marketing well. We offer our expertise to other funds and make it possible to test projects for marketing competencies. In exchange, we take their expertise in the classic DD formats and supplement them with ours. In practical terms, we work with the funnels of other investors and join their round.

An investor knowing our

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