Startup Beat

The past few years have seen GenAI advance at an incredible pace. On one hand, the technology has been getting progressively more sophisticated and more resource-efficient. On the other, 2024 saw organizations take active steps to redesign workloads and senior leadership responsibilities to support widespread AI deployment. 

However, whether you’re an experienced GenAI adopter or an occasional experimenter, any user of the tool will be aware that the technology isn’t proactive. For example, a marketing researcher will need to spend time experimenting with prompts and adjusting these over time to get the desired outputs from the tool. Once they have the desired content, the marketer will also need to put this in action in some way, deciding how to use the research to build the next stages of the campaign. 

Agentic AI is generating a great deal of buzz in 2025 due to its promise of delivering a more proactive

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