Startup Beat

Nearly four centuries ago, Italian astronomer Galileo Galilei sought to measure the speed of light by conducting a lantern experiment on the hills surrounding Florence. And although the experiment was unsuccessful, as the speed of light is too fast for human perception, Galilei was standing on the ground that would eventually root some of the most resilient olive groves in Tuscany, now used by Arsenio to produce organic and premium olive oil.

Since 2019, Arsenio has produced cold-pressed extra virgin olive oil, guided by the preservation of their product’s natural flavors and the importance of organic agriculture. Olives are carefully handpicked in October from the groves set where Galilei once stood and pressed on the same day of harvest. 

“My vision was to create a standalone company dedicated to olive oil. I wanted it to be a separate business with its own financial plan, logistics, and team- not just

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