Startup Beat

Somewhere along the way, startup marketing got hijacked by creator economy logic.

Founders now believe:

“If I build an audience, I’ll have an easier time selling.” “If I post valuable content, customers will come to me.” “Content is how you earn trust.”

All wrong.

No startup has ever failed because it didn’t have a blog. Name one high-growth startup that failed because it didn’t have a content marketing strategy.

You can’t. Because it’s never happened.

Startups fail because: 1) They didn’t find product-market fit. 2) They spent like fools. 3) A combo of shaky financials plus bad operations.

Not because they skipped the “10 SaaS Growth Hacks” Medium post.

The Case Against Content Marketing

Content isn’t just eating up your time—it’s going to eat your startup for lunch. You think you’re building something, but really, you’re just shuffling pixels around and calling it momentum. You’ll

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