Startup Beat

Digital trends are growing in number and variety, and the elongated pandemic aftermath has only cemented what was already coming into its own as the capacities of technology grew exponentially in recent years—a world routed online. With much of life now experienced through a screen, a digital economy has manifested and businesses across industries are attempting to jump on the tech-savvy bandwagon in order to stay relevant. 

Overall, global revenues associated with online purchases of “consumer goods”—which include groceries, fashion, electronics, and other household items— increased by more than half a trillion US dollars during 2021, up by more than 18%, reaching a total of USD $3.85 trillion for the year as a whole.

This has caught many companies haunched on their laurels, as the conversion to this digital economy was not only rapid but sudden—with just about as much warning as the global pandemic gave. Thankfully, company Octobot is on

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