Startup Beat

Just like gifts, a true message can only hold personal value to an individual if it has been personalized for the receiver. Without this touch, it is just another generic message that could be sent to anyone from anyone. This is something we can all relate to in our modern lives. At some point we have been spammed by a company with generic offers or information usually begin with “Dear valued customer.” The irony is that customers receiving this message know they are not valued due to the generic greeting, most likely discouraging the customer from further engage with the brand.

According to Marketo, 79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand. Whatsmore, 78% of U.S. Internet users said personally relevant content from brands increases their purchase intent, reports Marketing Insider Group.

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