Startup Beat

The phrase “a penny for your thoughts” comes from a time when the British penny was worth a significant amount, and the implication is that you’re willing to pay money to know what someone is thinking. While a penny might now be worth less than the material it is made with, our thoughts and our opinions are just as valuable as ever.

Online quizzes have become a major tool for businesses to connect with their users. According to Power Digital Marketing, quizzes can drive as much as 3x more clicks from cold traffic than a blog post.

Startups are now using the power of quizzes, either to reach potential customers or to help businesses navigate this new digital terrain. Riddle, is a startup that describes itself as “the web’s best quiz maker,” with clients such as the BBC and the Chicago Bulls. Its service uses 9 types of quizzes and

To read the full article click on the 'post' link at the top.