Startup Beat

Meredith Bailey spent nearly 15 years leading creative teams within marketing departments at some of the world’s leading companies like Google, YouTube, Apple and Warner Bros.

Throughout her experience, Bailey, who is based in San Francisco, recognized flaws and bottlenecks with the traditional review cycle between stakeholders for different creative assets. 

The workflow management tools available — which allow stakeholders, including team members and clients to collaborate on and execute projects — didn’t address the needs of creative teams, who develop different marketing assets such as videos, images and logos. 

“Most teams today are still collecting feedback and approvals via email, Zoom, or Slack – platforms that aren’t built for visual review,” said Bailey. She added that as teams become more fragmented, increasingly dependent on freelancers and outside vendors who use a wide variety of creative tools, it’s really becoming a challenge for project managers “to keep everyone on

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