Startup Beat

This article is authored by Rachel Sheppard, Director of Ventures at Mars Petcare and Co-Manager of Leap Venture Studio – a partnership between Mars Petcare, Michelson Found Animals and R/GA Ventures 

This year families around the world felt the pressure of inflation on their budgets, including pet parents. While grocery prices in general have risen 8.3%, the price of  pet care products has increased owing to supply chain inflation. Pet healthcare costs have also gone up. According to one survey, almost half (46%) of pet parents have spent more on their pet’s medical needs than their own. 

Many have also had to recalibrate work-life balance due to going back to daily office life, leading to added costs, like paying for services like doggy daycare. Others might have experienced changes in their pets’ behaviors as they adjusted to new schedules and levels of attention. 

While rising costs and managing new pet

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