Martin Fowler

Etsy, an online marketplace for unique, handmade, and vintage items, has seen high growth over the last five years. Then the pandemic dramatically changed shoppers’ habits, leading to more consumers shopping online. As a result, the Etsy marketplace grew from 45.7 million buyers at the end of 2019 to 90.1 million buyers (97%) at the end of 2021 and from 2.5 to 5.3 million (112%) sellers in the same period.

The growth massively increased demand on the technical platform, scaling traffic almost 3X overnight. And Etsy had signifcantly more customers for whom it needed to continue delivering great experiences. To keep up with that demand, they had to scale up infrastructure, product delivery, and talent drastically. While the growth challenged teams, the business was never bottlenecked. Etsy’s teams were able to deliver new and improved functionality, and the marketplace continued to provide a excellent customer experience. This article and

To read the full article click on the 'post' link at the top.