Aaron Vick

Facebook is one of the most effective platforms for digital marketing, and it gives you access to a variety of informative metrics that help you track your progress. While return on investment is most closely linked with your brand’s financial success, that doesn’t mean it’s the only statistic you should be thinking about.

When planning your campaign you’ll want to nail down some KPI’s (Key Performance Indicators). In addition to ROI and other relevant numbers, click-through rate is one of the most important metrics for digital marketers. A strong click-through rate boosts your relevance score and decreases your cost per sale, helping you run more efficient campaigns.

This article will cover some of the most effective strategies for improving your Click-Through Rate (CTR) with Facebook ads. Even a slight increase could have a significant impact on sales, web traffic, and more.

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